Cable Positive’s One-For-One Program Launches With First Grant To Broadway Cares/Equity Fights AIDS

NEW YORK - December 3, 2007

Cable Positive, the cable and telecommunications industry’s AIDS action organization, began their new international matching grant initiative, the One-For-One Matching Gift Online Appeal, on November 29, 2007, with a $15,000 donation to Broadway Cares/Equity Fights AIDS (BC/EFA) initiative. 

The check presentation took place at the Helen Hayes Theater in Manhattan.  On hand to accept the donation were Xanadu stars Cheyenne Jackson, Kerry Butler and Tony Roberts; Broadway Cares Executive Director, Tom Viola; Cable Positive’s President & CEO, Steve Villano, Chairman of Cable Positive’s Board of Directors, Bonnie Hathaway and Board Member Pam Euler-Halling.

The grant serves as the domestic portion of Cable Positive’s program. BC/EFA will distribute the monies to HIV/AIDS organizations that target three pre-selected issues, then monitor their progress and uses of the funds.  The South African Development Fund, Cable Positive’s international grant monitoring partner, is set to receive their matching check later this month.

To make a donation to the One-For-One Matching Gift Online Appeal or for more information about this new initiative please visit http://www.cablepositive.org/oneforone.html or contact Max Johnson @ 212.459.1605 - max@cablepositive.org.

About Cable Positive:

Founded in 1992, Cable Positive is a non-profit organization dedicated to unifying the talents, resources, access and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS.

About Broadway Cares/Equity Fights AIDS:

BC/EFA is the on-going, committed response from the American Theatre community to an urgent worldwide health crisis. By drawing upon the talents, resources, and generosity of this community, BC/EFA raises funds for AIDS-related causes across the United States. Since its founding in 1988, BC/EFA has raised over $140 million for critically needed services for people with AIDS, HIV or HIV-related illnesses.