Cable Positive Joins Forces with Latino Commission on AIDS to Support National Latino AIDS Awareness Day - October 15

NEW YORK - September 25, 2007

Cable Positive, the cable and telecommunications industry’s AIDS action organization, has teamed up with the Latino Commission on AIDS, a national and regional nonprofit membership organization dedicating to improving and expanding health promotion, research, treatment and other services to the Latino Community, for the third straight year in support of National Latino AIDS Awareness Day (NLAAD), Monday, October 15, 2007. In over 350 cities around the country, Latinos will join together to mark the fifth annual NLAAD, as part of Hispanic Heritage Month. Local organizations will sponsor activities to draw national attention to the fact that Latinos represent 20% of the persons living with AIDS in America, but only 14% of the total population.

Cable Positive has always been a leader in the fight against HIV/AIDS in the Hispanic Community. Past partnerships include public service campaigns with Univision and the Kaiser Family Foundation as well as Spanish language campaigns produced independently.

“We understand the urgent need to address the spread of this deadly disease among Latinos,” said Steve Villano, President & CEO, Cable Positive. “Getting educational messages and prevention strategies to the most amount of people in the Hispanic community is one of our top priorities.”