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INNOVATIVE NEW FUNDRAISING PROJECT “BOBBLES” INTO THE CABLE INDUSTRY TO BENEFIT CABLE POSITIVE’S FIGHT AGAINST AIDS Well-Known Cable Industry
Character To Be Immortalized DENVER, CO / NEW YORK, NY - January 20, 2003 “The Bobblehead is an ideal way to commemorate the personalities who work within the cable industry,” said Lela Cocoros, co-founder and partner of October Strategies and former board president of Cable Positive. “Besides, who wouldn’t want a little springy-headed version of one of cable’s leading characters on their desk?” "This creative and fun way to raise money to fight AIDS is another bold and bright illustration of how industry activists such as Lela and LaRae donate their time, talent and energy to help provide resources for the work of Cable Positive," said Steve Villano, President & CEO of Cable Positive. Only 300 figures will be created, and they will available for sale on a first-come, first-served basis at the Cable Positive booth at the National Show in Chicago (June 8 through 11, 2003). The figures will cost $75.00 apiece, and proceeds from the sale of each figure will benefit Cable Positive. The identity of the initial honoree will be revealed later this spring, and additional details surrounding the availability and sale of the figures will be released prior to the National Show. “We thought the timing was good for a fresh and fanciful project that has a serious purpose and that can generate some support for an important cause,” said LaRae Marsik, co-founder and partner of October Strategies. “If it catches on, we’d love to hear suggestions from others in the industry about who they’d like to see immortalized next. Who knows where this might lead.” ........................................... Founded in 2000, October Strategies is a strategic communications
and business consulting firm that provides comprehensive business
strategy and counsel; conducts in-depth competitive research and
analysis; and plans and executes effective communications on behalf
of its clients. Dedicated to helping domestic and international
clients across an array of industries achieve their business goals,
October Strategies creates and implements strategies that take
into account all facets of an organization and is known for its
thoroughness, candor and decisive action. October Strategies is
a valuable resource for advancing businesses in a wide variety
of fields. For more information, see the company’s website
at www.octoberstrategies.com Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access, and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS. Cable Positive has grown to include supporters from every major cable network, MSO, system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. For more information about Cable Positive, call 212.459.1502 or visit www.cablepositive.org.
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