CONTACT: Cable Positive Thomas Dima 212.459.1605 thomas@cablepositive.org

CABLE POSITIVE SUPPORTS NATIONAL LATINO AIDS AWARENESS DAY - OCTOBER 15 BY OFFERING SPECIAL SPANISH LANGUAGE REEL OF PSAS

NEW YORK, NY - October 11, 2004
Cable Positive, the cable and telecommunications industry’s AIDS action organization, will support the 2nd Annual National Latino AIDS Awareness Day. October 15, 2004. The campaign is organized by the Latino Commission on AIDS to promote a national day of awareness and prevention against HIV/AIDS in the Latino community.

Cable Positive has produced and distributed a reel of four Spanish language public service announcements (PSAs), which our Hispanic cable network affiliations can air to establish a new level of HIV/AIDS awareness among Latinos in cable households across the country.

“Latinos are at high-risk for HIV/AIDS, second only to African-Americans in the United States,” noted Cable Positive President & CEO, Steve Villano. “By mobilizing networks to donate air time, Cable Positive provides a significant platform to spread the word of this year’s theme, ABRE LOS OJOS: EL VIH NO TIENE FRONTERAS – OPEN YOUR EYES; AIDS HAS NO BORDERS to Latinos regardless of country of origin with awareness and prevention information,” said Villano.

National Latino AIDS Awareness Day, October 15th, is sponsored by Viacom, Verizon, American Airlines, Abbott Laboratories, and The Hispanic Federation. It marks the last day of Hispanic Heritage month. For more information, visit www.latinoaids.org.

ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $12 million in the fight against AIDS. For more information about Cable Positive, call 212.459.1502 or visit www.cablepositive.org.