CONTACT: Michelle Castro 212.459.1504 michelle@cablepositive.org

CABLE POSITIVE RECEIVES PRESTIGIOUS RIBBON OF HOPE AWARD FOR ITS 2004 JOIN THE FIGHT PSA CAMPAIGN

HOLLYWOOD, CA - November 11, 2005
The Academy of Television Arts & Sciences honored Cable Positive, the cable industry's AIDS action organization with the prestigious TV Cares "Ribbon of Hope Award" last week, for the organizations highly effective "Join the Fight" PSA campaign.  The ceremony, held at the Academy's Leonard Goldenson Theatre in Hollywood, honored those media companies, programs, producers and individuals whose personal and professional commitment continues to keep HIV/AIDS awareness in the forefront.  Cable Positive received the award, along with the Sesame Workshop, Everwood, and Extreme Makeover: Home Edition.

"We are extraordinarily proud to be recognized by the Academy of Television Arts & Sciences for our work in HIV/AIDS education, awareness and prevention through our "Join the Fight" campaign," said Steve Villano, Cable Positive President/CEO.  "This special recognition validates all of the hard work and dedication of the cable TV industry to keep HIV/AIDS front and center before the public."

Cable Positive launched it's "Join the Fight" campaign for World AIDS Day 2004, consisting of public service announcement spots that took a positive and proactive stance in the fight against HIV and AIDS, promoting ideas and action to get involved.  The 30-second spots were directed by Joel Shumacher, produced by Kismet Films, and featured celebrity activists including Nathan Lane, Jamie Lynn DiScala, Chris Meloni, Jeffrey Wright and Jennifer Esposito.  Since airing on cable television Cable Positive's educational website has received more than 2 million hits in direct response to the PSA campaign.

Accepting the award on behalf of Cable Positive were President and CEO Steve Villano, VP of Communications, Marketing & Special Projects, Thomas Dima and PSA Producer Greg Pace.  This is the 2nd Ribbon of Hope award Cable Positive has received, being honored in 2001 for the production and distribution of public service announcements in support of National HIV Testing Day and World Aids Day.  The "Join the Fight" PSA's also received a PROMAX Award earlier this year.

TV CARES was founded in 1996 by the Academy of Television Arts & Sciences to bring light to outstanding programming in the area of AIDS awareness. There are no paid employees at TV CARES and every volunteer is dedicated to the primary mission of promoting and encouraging responsible programming in the area of AIDS awareness and education. Previous winners of the Ribbon of Hope Award include: Dick Clark, Sharon Stone, Jeffrey Katzenberg, MTV Networks, 20/20, The AIDS Memorial Quilt Leeza Gibbons, Showtime and ER.

ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $14.9 million in the fight against AIDS. For more information about Cable Positive, call 212-459-1502 or log on to www.cablepositive.org.