NEW YORK, NY - November 15, 2002
For the first time in its ten year history, Cable Positive, the cable and telecommunications industry's national non-profit AIDS action organization, will make their World AIDS Day (December 1) public service announcements (PSAs) available to cable networks and systems via a satellite feed donated by STARZ! Encore.
This year, Cable Positive has teamed up with the Ad Council to distribute a new PSA sponsored by the UN Foundation and created pro bono by ad agency Leo Burnett USA. The new campaign uses a portrayal of children orphaned by AIDS in an effort to raise awareness of the global AIDS crisis. The engaging television PSAs depict a world in which young children live in a city without the help and love of parents and other adults. Somber music plays in the background as children walk the streets unaccompanied, try to cook and wash themselves, and perform other roles without adults. The spots conclude with a voiceover by actor Michael Douglas equating the 14 million children orphaned as a result of AIDS with every child under the age of five in America. Viewers then see and hear the campaign tagline, "AIDS is preventable. Apathy is lethal." To view the work, you can visit www.adcouncil.org/campaigns/apathy_is_lethal.
In another first for the organization, Cable Positive will offer the spot along with Cable Positive produced spots to cable networks and systems via a satellite feed donated by STARZ! Encore.
Cable networks and systems interested in airing Cable Positive's PSAs can obtain them on Wednesday, November 20 from 2:00 - 2:15 PM (ET) at the following coordinates
Date: November 20, 2002
Time: 14:00 - 14:15 ET
Satellite: Galaxy 11
Location: 91 degrees W
Transponder: C08
D/L Frequency: 3860 MHz / Vertical
Cable Positive will also provide spots with spokesperson Rebekka Armstrong, HIV-positive Playboy Playmate, and animated spots targeting young people and communities of color. In addition, some PSAs are available in Spanish language versions. To view Cable Positive's award-winning PSAs, go to www.cablepositive.org.
The Advertising Council
The Ad Council is a private, non-profit organization with a 60-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. The Ad Council has produced thousands of public service campaigns that address the most pressing social issues of the day. Ad Council icons and slogans are woven into the very fabric of American culture - from Smokey Bear's "Only You Can Prevent Forest Fires" and McGruff the Crime Dog's: "Take A Bite Out of Crime", to the United Negro College Fund's: "A Mind is a Terrible Thing To Waste", and "Friends Don't Let Friends Drive Drunk." Last year, the Ad Council received $1.58 billion in donated media on behalf of its campaigns. To learn more about the Ad Council and its campaigns, visit its website, www.adcouncil.org.
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $9 million in the fight against AIDS. For more information about Cable Positive, call 212-459-1502 or log on to www.cablepositive.org.
