NEW YORK, NY - November 22, 2002
Cable Positive, the cable and telecommunications industry's AIDS action organization, will jointly honor Robert L. Johnson, Black Entertainment Television (BET) founder and chief executive officer, and Debra Lee, Black Entertainment Television (BET) president and chief operating officer with the organization's highest honor, the Joel A. Berger Memorial Award for outstanding contribution to the fight against AIDS. A dinner will be held in Johnson and Lee's honor on May 1, 2003 in New York City.
Under Johnson and Lee's leadership, BET polled its viewers to see what social issues were most important to them. AIDS and gun violence came back as the top two issues of most concern. Based on their findings, BET launched Rap-It-Up, a nationwide HIV/AIDS awareness campaign for the African American community. The campaign is committed to educating urban populations about the epidemic. Since its launch in November 2000, BET's Rap-It-Up campaign has received numerous honors including two Cable Positive 2002 POP Awards for programming, the Cable Television Public Affairs Association's (CTPAA) Joel Berger Award for Outstanding HIV/AIDS Initiative, NAACP Image Award for Outstanding Youth Series Special, and many others. The campaign has provided important lifesaving information to millions of viewers across the country.
Mel Karmazin, President and COO of Viacom, said: "Bob, Debra and the entire BET team are to be congratulated for taking on such a critical issue as HIV/AIDS and its impact on African Americans through the Rap-It-Up initiative. And Cable Positive should be commended for recognizing the value of this effort."
Johnson and Lee will join a list of distinguished industry leaders that include: Reed Business Information's Bill McGorry (2002), Cablevision's James L. Dolan (2001), Marc B. Nathanson (2000), ABC Cable Networks' Anne Sweeney (1999), Leo Hindery, Jr. (1998), Dick Aurelio (1997), Winston H. "Tony' Cox (1996 - posthumously) and Jeffrey Bewkes and Michael Fuchs (1995).
"Bob Johnson and Debra Lee have earned this honor and Cable Positive is proud to be a partner with BET and Viacom in this effort," said Steve Villano, President & CEO, Cable Positive.
The award is named for Joel A. Berger, a Cable Positive Honorary Chair and the group publisher of Multichannel News and Cablevision Magazine, who died of complications due to AIDS in 1995.
Tables and other sponsorships are now available by contacting Melissa Hinnen at 212.459.1606 or via email at melissa@cablepositive.org.
ABOUT ROBERT L. JOHNSON
Robert L. Johnson is the founder and chief executive officer of BET, a subsidiary of Viacom and the leading African American-operated media and entertainment company in the United States. With the mission of establishing BET as the most-valued consumer brand within the Black marketplace, BET has enjoyed extraordinary financial and strategic success since its inception in 1980.
From 1976 to 1979, Johnson served as vice president of Government Relations for the National Cable & Telecommunications Association (NCTA), a trade association representing more than 1,500 cable television companies. Prior to joining the NCTA, Johnson was press secretary for the Honorable Walter E. Fauntroy, Congressional Delegate from the District of Columbia. Johnson previously held positions at the Washington Urban League and the Corporation for Public Broadcasting.
Johnson serves on the following boards: US Airways; Hilton Hotels Corporation; General Mills; United Negro College Fund; National Cable Television Association; and the American Film Institute. Johnson is also a member of the Board of Governors for the Rock and Roll Hall of Fame in Cleveland, OH; and the Brookings Institute.
Major awards received by Johnson include: 1997 Broadcasting & Cable Magazine's Hall of Fame Award; CTAM's Grand Tam Award; Cablevision Magazine's 20/20 Vision Award which lists him as one of the twenty most influential people in the cable industry; an NAACP Image Award; National Women's Political Caucus' Good Guys Award; a Distinguished Alumni Award from Princeton University; and the President's Award from the NCTA.
Johnson is a graduate of the University of Illinois and holds a masters in International Affairs from the Woodrow Wilson School of Public and International Affairs at Princeton University.
ABOUT DEBRA LEE
Lee is the president and chief operating officer of BET, the leading media and entertainment company targeted to African Americans. Prior to her appointment as COO in March 1996, Lee served as the network's executive vice president of strategic business development. During her tenure at BET, Lee has played some of the most pivotal roles in the company's history, including executive vice president and general counsel of BET's legal affairs department; corporate secretary; and president and publisher of BET's publishing division.
At a time when most cable and broadcast networks are seeing virtually zero growth, Lee has the BET network on track for its highest-rated season ever - with current season's ratings up 35% versus last season. She has led the network's evolution into original movies, documentaries, concert specials, news, late night talk shows and public policy coverage. Without question, BET represents the total network package for its audience and now reaches more than 74 million homes.
Lee first joined BET as vice president and general counsel in 1986 after serving over five years as an attorney with Washington, DC-based Steptoe & Johnson, a corporate law firm. From August 1980 through September 1981, Lee served as a law clerk to the late Honorable Barrington Parker of the U.S. District Court for the District of Columbia.
Lee serves on the corporate board of directors of Eastman Kodak Company, Washington Gas & Light Company and Genuity, Inc. Affiliated with a number of professional and civic organizations, Lee is also a member of the national board of directors for the NCTA; Alvin Ailey Dance Theater; Girls, Inc.; the National Symphony Orchestra; the Telecommunications Development Fund; the Center for Communication; the Kennedy Center's Community & Friends Board; and the Executive Campaign Cabinet for the American Red Cross. Lee is also a Trustee Emeritus for Brown University and is an honorary chair of Cable Positive.
Lee is a recipient of the 2001 Woman of the Year Award from Women in Cable and Telecommunications, the Wonder Woman Award from Cablevision Magazine and one of the 100 Most Powerful Women in Washington, DC by Washingtonian Magazine. She was also granted the year 2000 Tower of Power Trumpet Award from Turner Broadcasting System, considered in many circles to be among the most prestigious awards bestowed on African-American leaders. She has also received the Silver Star Award from American Women in Radio and Television and was named to the cable television industry's Hundred Heavy Hitters list by Cable Fax Magazine.
Lee earned her jurist doctorate at Harvard Law School, while simultaneously earning a masters degree in public policy from Harvard's John F. Kennedy School of Government in 1980. She graduated from Brown University in 1976 with a bachelors degree in political science with an emphasis in Asian politics.
Lee resides in Washington, DC with her two children.
ABOUT BET
BET, a subsidiary of Viacom, is the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 74 million households according to Nielsen media research. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1 internet portal for African Americans; BET Digital Networks - BET Jazz, BET Gospel and BET Hip-Hop, a new alternative for cutting-edge entertainment tastes; BET Uptown, BET's urban satellite radio channel on the XM Satellite Radio service; BET Event Productions, specializing in a full range of event production services, including event management, venue election, talent recruitment, sound, lighting and stage production; and BET Books, the nation's leading publisher of African American-themed romance novels under the Arabesque Books label.
ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $9 million in the fight against AIDS. For more information about Cable Positive, call 212-459-1502 or log on to www.cablepositive.org.