CABLE POSITIVE UNVEILS NEW PROGRAMS AND PARTNERSHIPS AT WORLD AIDS DAY BREAKFAST, FEATURING GUEST SPEAKER ROSIE PEREZ

NEW YORK, NY — December 4, 2006

New York, NY—Cable Positive, the cable and telecommunication industry’s AIDS action organization, held their World AIDS Day breakfast this past Friday, December 1 at the Bloomberg offices. The program consisted of many different elements involving Cable Positive's programs and services including, the Brad W. Wojcoski Award presented to Maura Kehoe, of PK Network the viewing of our new 25 Stories for 25 Years PSA's done in partnership with NY1 News, a preview of some of our 2006-2007 PSA Campaign spots produced by Kismet Films, that also included a roadblock for airing that evening at 7:59pm ET/4:59pm PT; and brief introductions from our current partnerships with NetAid and Hope's Voice.

We were pleased to have representatives from the different organizations we partnered with on hand to speak about the different projects, including Pat Obermeier from NY1 News who unveiled the brand new PSA’s for our “25 Stories for 25 Years” project.  The campaign’s PSAs feature some of our very own board members as well as local NYC residents and community leaders.  NY1 News has also included an easy-to-follow toolkit for local cable companies and broadcast affiliates to follow and build their own PSAs.

Kim Hamilton, President of NetAid, shared a few words about the current competition we are running together for NYC high school students.  We are encouraging students to submit their own homemade PSAs about HIV/AIDS awareness which will then be uploaded to Youtube and judged by a panel of public health, media, culture and education experts.  The winning team will have their PSA aired on both NetAid and Cable Positive websites, and possibly on cable television!

Last but certainly not least, we had special guest and director of our Spanish Language Campaign, Rosie Perez present to speak about her involvement with Cable Positive as well as with Living Beyond Belief and the HIV Forum, two organizations that received funding from Cable Positive to help produce their own PSA's, featuring Rosie.   “I’m just doing my drop in the bucket, and it counts and I know it counts and I feel good about that,” says Perez, “And if everybody could just think like that-just give the fight against AIDS a drop, then the bucket will become full, and it will make a difference.”

ABOUT CABLE POSITIVE

Cable Positive is a national non-profit organization founded February 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS.  Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS.  Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers.  Since 1992, Cable Positive has raised more than $16 million in the fight against AIDS.  For more information about Cable Positive, call 212.459.1502 or www.cablepositive.org

About NY1 News

NY1 News, a division of Time Warner Cable is available to more than two and half million subscribers on channel 1 on the following cable systems: Time Warner Cable of New York and New Jersey (serving Manhattan, Queens, Staten Island and portions of Brooklyn), Bergen and Hudson Counties in New Jersey, parts of Westchester and the Hudson Valley and Cablevision Systems of New York City (serving the rest of Brooklyn and the Bronx).  It can also be seen on channel 122 on Time Warner Cable Rochester, channel 111 on Time Warner Cable Syracuse, channel 1011 on Time Warner Cable Binghamton and channel 515 on Time Warner Cable Albany as well as being shown on closed-circuit television in the state capitol.  NY1 News is available on the World Wide Web at http://ny1.com.

About NetAid

NetAid works nationally to educate, inspire, and empower young people to take action against global poverty throughout their lives. Using technological innovation, peer-to-peer education, and leadership training, NetAid provides the knowledge, perspectives, and skills to create new generations of informed global leaders. NetAid is an independent non-profit organization based in New York City.