NEW YORK, NY -
March 14, 2005
In partnership with Cable Positive, the cable and telecommunications industry's AIDS action organization, TV Guide and its signature on-air talent, Joan Rivers and Melissa Rivers, will launch TV Guide’s Positively Red Carpet Charity Auction Sunday, April 3 at the National Cable and Telecommunications Association (NCTA) 2005 National Show in San Francisco, CA. The auction will offer TV fans from inside and outside the industry the opportunity to bid for access to some of cable’s most-talked about events in entertainment and sports, such as The Prime Time Emmy Awards and The Kentucky Derby. “Experience Packages” donated by cable networks will be available to bid upon from Sunday, April 3 through Friday, May 13 at www.cablepositive.cmarket.com. The money raised through this auction will benefit Cable Positive's HIV/AIDS awareness, education and prevention efforts.
“This creative and fun auction presented by TV Guide is a perfect illustration of how the cable industry can use its extraordinary resources in the fight against HIV/AIDS,” said Cable Positive President + CEO Steve Villano. “In addition to galvanizing participation by industry contacts, TV Guide is donating its top talent and its resources in advancing the important work of Cable Positive. ’Positively Red Carpet’ is a model of corporate responsibility, using the best of what our industry has to offer to continue the fight against HIV and AIDS.”
“We’re looking forward to bringing the cable industry together in this effort to make a meaningful difference,” said Rich Battista, Gemstar-TV Guide International CEO. “This auction will not only underscore the industry’s continued dedication to the fight against HIV and AIDS, but also highlight the diversity, creativity and strength of cable programming.”
Each “Experience Package” will offer the winning bidder an entire experience including, in many cases, lodging, airfare, and the chance to meet and mingle with celebrities connected to a particular cable show or event.
Creative for the campaign has generously been provided by Winnercomm, Inc.
Companies interested in supporting this auction with “Experience Packages” should contact Thomas Henning at 212.459.1606.
About Gemstar-TV Guide International, Inc.
Gemstar-TV Guide International, Inc. (the “Company”), is a leading media and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. The Company's businesses include: television media and publishing properties; interactive program guide services and products; and technology and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.
Forward-Looking Statements
Except for historical information contained herein, the matters discussed in this news release contains forward-looking statements that involve risks and uncertainties, including risks and uncertainties related to declines in our magazine business; timely availability and market acceptance of products and services incorporating the Company's technologies and content; our initiatives aimed at increasing advertising revenues at the TV Guide Channel; our investment in new and existing businesses, including our new magazine and on-demand network; limitations on our ability to control certain join venturre or partnership businesses; the impact of competitive products and pricing; ongoing and potential future litigation; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.
ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $10 million in the fight against AIDS. For more information about Cable Positive, call 212-459-1502 or log on to www.cablepositive.org.
