CONTACT: Thomas Dima 212.459.1605 thomas@cablepositive.org

CABLE POSITIVE’S NEW YORK CHAPTER AND TIME WARNER CABLE OF NEW YORK & NEW JERSEY LAUNCH HIV/AIDS AWARENESS CAMPAIGN

Public Service Announcement and Proceeds Benefit the AIDS Service Center of New York City

NEW YORK, NY - March 30, 2005
The New York Chapter of Cable Positive, the cable and telecommunications industry’s national non-profit AIDS action organization,  and Time Warner Cable of New York & New Jersey, today at a benefit fundraiser, unveiled a new public service campaign designed to promote HIV/AIDS awareness and education in New York City.   The 30-second spot features the programs and services offered by the AIDS Service Center of New York City (ASC).  ASC provides essential services and resources to New Yorkers living with and affected by HIV/AIDS.  All proceeds from this fundraising event will go directly towards Cable Positive and its work with the ASC. 

“Time Warner Cable is honored to support the critical work that Cable Positive and the AIDS Service Center perform in educating and providing services to those affected by HIV and AIDS in our community," said Brien Kelley, General Manager of Time Warner Cable of New York and New Jersey. "We were happy to create a public service announcement that highlights the AIDS Service Center, and we are committed to running this public service message on our local Time Warner Cable systems to over one million customers throughout 2005.”

Time Warner Cable, a major benefactor of Cable Positive, is whole-heartedly committed to the fight against HIV/AIDS and provides support to Cable Positive to promote HIV/AIDS awareness, education and prevention.  Time Warner Cable created and underwrote the production costs for the Cable Positive New York Chapter’s AIDS Service Center PSA, and will provide generous airtime allotment on its cable system in New York City throughout the year.  

“The New York Chapter’s partnership with Time Warner Cable illustrates how our industry can make a difference in the community we live in, in the fight against HIV and AIDS,” said, Maura Kehoe, Vice President Creative Services, PK Network and Cable Positive New York Chapter Co-Chair.  “The PSA we created in collaboration is something the chapter is very proud of and will be proud of for some time to come.”

The New York Chapter of Cable Positive consists of volunteer members from the cable and telecommunications industry and associated businesses.  The New York Chapter has forged an alliance with the AIDS Service Center, a multi-service community organization in New York City that helps individuals and families affected by HIV/AIDS.  

About AIDS Service Center NYC (ASC)
Through pioneering peer education programs and a comprehensive range of innovative services, AIDS Service Center NYC helps New York City’s most vulnerable individuals and families maintain the highest quality of life and health in the face of HIV/AIDS. A not-for-profit community-based organization, ASC fulfills its mission of “helping many, one by one” by offering services in a non-bureaucratic, client-centered, and friendly environment.  For more information, visit http://www.ascnyc.org.

 

About Time Warner Cable of New York and New Jersey
Time Warner Cable of New York and New Jerseyserves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.The company also includes NY 1 News, the 24/7/365 award-winning local news channel.

Time Warner Cable of New York and New Jersey has led the telecommunications industry in bringing exciting, innovative services to customers including Video On Demand, digital video recorders, digitalphone and high speed internet access through four ISPs.  Visit www.twcnyc.com.

Our parent company, Time Warner Cable, owns and manages cable systems serving 10.9 million subscribers in 27 states, which include some of the most technologically advanced, best-clustered systems in the country with more than 75% of the Company’s customers in systems of 300,000 or more.  In New York State, Time Warner Cable serves approximately 2.6 million customers.  

Utilizing a fully upgraded, advanced cable network and a steadfast commitment to providing customers with choice, value and world-class customer service, Time Warner Cable is an industry leader in delivering advanced products and services including high definition television and wireless home networking.  Time Warner Cable is a subsidiary of Time Warner Inc.

 

ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $10 million in the fight against AIDS. For more information about Cable Positive, call 212-459-1502 or log on to www.cablepositive.org.