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MAXWELL IS REVEALED AS FIRST INDUSTRY ‘CHARACTER’
TO BOBBLE FORTH October Strategies Divulges Identity of First Subject, Plans for Bobblehead Sales DENVER, CO / NEW YORK, NY - March 31, 2003 “Paul is the perfect choice for the subject of our inaugural bobble,” said Lela Cocoros, co-founder and partner of October Strategies and former board president of Cable Positive. “He’s a long time industry leader, one of Cable Positive’s first honorary chairs and certainly a character in his own right!” Designed by October Strategies, Inc., the entertaining bobblehead program was conceived to both raise funds for Cable Positive and capture for posterity a bit of the zeal and chutzpah that has long characterized certain leaders in the industry. October Strategies is sponsoring the program and handling all of the fulfillment as part of its expansion into a new line of business involving selecting, developing and fulfilling unconventional marketing ideas, premium promotions and business gifts. "It's certainly a unique honor – and thrill – to be cable's first boob, uh, bobblehead," said a humbled Maxwell. "Having once made the mistake of saying I'd do anything for Cable Positive, I'm paying for it now. And, I hope you'll join me in paying to help Cable Positive!" “Paul is one of the most recognizable leaders in the industry and he’s long been a supporter of Cable Positive,” said Steve Villano, President & CEO of Cable Positive. “We’re looking forward to seeing how many people really want Paul’s head on their desks.” Only 300 figures are being created and they will available for sale on a first-come, first-served basis at the Cable Positive booth at the National Show in Chicago (June 8 through 11, 2003). The figures will cost $75.00 apiece, and proceeds from the sale of each figure will benefit Cable Positive. Additional details surrounding the availability and sale of the figures will be released prior to the National Show. “Being a bobblehead isn’t for everyone,” said LaRae Marsik, co-founder and partner of October Strategies. “It takes a certain nerve and a well-grounded sense of humor to know that hundreds of your ever-nodding likenesses are gracing the desks of your colleagues. It’ll be great to see who else is out there who might fit the bobblehead mold, all puns intended. We’d love to hear the opinions and ideas of those in the industry to see who else they would love to see immortalized in bobble form!” In conjunction with the sale of the initial bobblehead figure, October Strategies will solicit suggestions from anyone in the industry as to whom they would suggest as the next bobblehead subject. The company has already identified several likely candidates, but interested and enthusiastic individuals should visit the company’s website at www.octoberstrategies.com to share their opinions and vote for their favorite potential bobble-to-be. Founded in 2000, October Strategies is a strategic communications and business consulting firm that provides comprehensive business strategy and counsel; conducts in-depth competitive research and analysis; and plans and executes effective communications on behalf of its clients. Dedicated to helping domestic and international clients across an array of industries achieve their business goals, October Strategies creates and implements strategies that take into account all facets of an organization and is known for its thoroughness, candor and decisive action. October Strategies is a valuable resource for advancing businesses in a wide variety of fields. For more information, see the company’s website at www.octoberstrategies.com. Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $9 million in the fight against AIDS. For more information about Cable Positive, call 212.459.1502 or log on to www.cablepositive.org. |
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