CONTACT: Thomas Dima 212.459.1605 thomas@cablepositive.org

CABLE POSITIVE TO DISTRIBUTE THE DOCUMENTARY AIDS IN THE 21ST CENTURY
TO CABLE SYSTEMS VIA SATELLITE FEED ON APRIL 22 AND 24

Beta Tapes Are Available to Cable Systems Who Cannot Receive Satellite Feed

NEW YORK, NY - April 1, 2003
Cable Positive will distribute the half-hour documentary AIDS in the 21st Century via satellite on April 24 and April 26 to provide HIV/AIDS-related programming for local system use to raise HIV/AIDS awareness among cable system viewers. The documentary, produced by the cable and telecommunications industry’s national non-profit AIDS action organization, Cable Positive, explores the AIDS epidemic in the United States.

AIDS in the 21st Century reflects on the impact of the pandemic through a series of frank and touching stories, echoing the sentiments of a number of individuals affected by and involved with the disease, including an HIV-positive mother of two in Atlanta, a college age HIV prevention outreach worker in San Francisco, and activist Cleve Jones, founder of the AIDS Memorial Quilt.

Cable Positive worked with Emmy award winning producers Joyce Mitchell and Ted Ross of Ross-Campbell, Inc., to produce the documentary through a grant from Cable Positive. AIDS in the 21st Century premiered on Discovery Health Channel on World AIDS Day, December 1, 2002.

Cable systems interested in airing AIDS in the 21st Century should call Jesse Giuliani at 212.459.1547 or jesse@cablepositive.org to obtain the exact times and coordinates for the satellite feed on Tuesday, April 22 and Thursday, April 24.

AIDS in the 21st Century is also available in Beta and VHS for those that cannot receive PSAs via satellite feed. For more information about AIDS in the 21st Century, or to order a tape, please contact Nancy Schadoff at 212.459.1505 or nancy@cablepositive.org

Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access, and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS. Cable Positive has grown to include supporters from every major cable network, MSO, system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. For more information about Cable Positive, call 212.459.1502 or visit www.cablepositive.org.