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HOWARD UNIVERSITY STUDENTS JOIN CABLE POSITIVE IN THE FIGHT AGAINST AIDS
IN WASHINGTON D.C. FOR NATIONAL HIV TESTING DAY (JUNE 27)

Comcast and Metro TeenAIDS Partner With Cable Positive for HIV/AIDS Public Service Campaign Produced by Students To Promote HIV Testing

NEW YORK, NY - June 27, 2003
Cable Positive, the cable and telecommunications industry’s national non-profit HIV/AIDS awareness and prevention organization, awarded Howard University students Allison Caviness and Melissa McClinton $2,000 to produce one 30-second HIV/AIDS-related public service announcement (PSA) as part of Positive Generation, the organization’s program to provide college students of color with a voice on HIV and AIDS through the production of PSAs. The spot entitled “Cuidate” will run 360 times on Comcast’s District of Columbia cable system across channels such as BET, MTV, Lifetime, ESPN and others to support Cable Positive’s National HIV Testing Day, June 27, campaign to promote HIV testing to Americans. Positive Generation at Howard University is supported through funding provided by The Comcast Foundation.

“This program allows Cable Positive to empower young people to speak out about the AIDS crisis while using cable as the medium for their messages,” said Steve Villano, Cable Positive’s President & CEO. “We are definitely pleased with the results of the program and the work of the partnership between Cable Positive, Comcast, Metro TeenAIDS, and Howard University.”

Metro TeenAIDS, a youth-focused AIDS service organization (ASO) serving the Washington, D.C.-area, is featured on the PSA. Their toll-free telephone number and website is displayed at the end of the PSA, enabling viewers to find out more information about HIV/AIDS and learn about where they can get tested for HIV in Washington, D.C.

"We hope that this PSA will help engage young people to be more active in the fight against HIV/AIDS and help them realize that it can happen to them,” said Allison Caviness, Howard University student and Cable Positive’s Positive Generation Fundee.

Cable Positive offered Howard University students the opportunity to submit a proposal to produce an HIV/AIDS-related PSA. Students were asked to submit a treatment, storyboard, timeline, and a budget. A committee of top cable industry public affairs executives from BET, MTV, and Comcast selected Caviness and McClinton’s proposal from a pool of applicants this February.

ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access and influence of the communications industry to raise AIDS awareness; fund AIDS education, research and care; and promote a more compassionate climate for people whose lives have been affected by HIV and AIDS.

ABOUT COMCAST CABLE
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Operating in 17 of the United States' 20 largest metropolitan areas, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed Internet and telephone services, Comcast is the company to look to first for the communications products and services that connect people to what’s important in their lives. The company’s 55,000 employees, in six divisions, serve more than 21 million customers.

Comcast Cable serves more than 3 million customers in Maryland, Delaware, Virginia, the District of Columbia, Southern Florida, and parts of Pennsylvania, Ohio and West Virginia. Comcast, whose Atlantic Division offices are located in White Marsh, Maryland, employs more than 8,000 people in the Atlantic Division.