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BOBBLEHEADS INVADE CHICAGO! October Strategies’ Fundraiser
for Cable Positive Lets Hundreds of Mini-Maxwells Loose at the
Cable Industry’s National Show CHICAGO, IL - June 8, 2003
Conceived, designed and distributed by October Strategies as part of its expansion into the marketing promotions and premiums business, the bobblehead program’s purpose is to both raise funds for Cable Positive and to pay lighthearted homage to the “characters” who inhabit the ever-lively cable industry. “We have been thrilled with all the excitement, industry attention and sense of fun this program has generated,” said Lela Cocoros, October Strategies co-founder and partner, and a former Cable Positive board president. “But it’s not just about the buzz. We’re collecting for a good cause and encourage people to check out the fine craftsmanship, accurate features and ‘boing’ quotient these bobbleheads possess. They’re quality goods.” Cable Positive President Steve Villano credited several industry figures who have lent their support to the bobblehead program. “In addition to Paul lending his likeness to the cause, Larry Oliver of Reed Business provided advertising space in Multichannel News; John Ourand and Seth Arenstein of PBI Media have promoted the program in their CableFax publications; Rob Stoddard and his staff are helping with some logistics and promoting the sale at the NCTA store; and Steve Nelson of The Nelson Network provided time on The Cable Channel to run a promotional spot to help remind viewers of the bobbles’ availability.” “It’s both amazing and noteworthy what some people can and will do with a good idea, a good cause and limited resources,” added LaRae Marsik, October Strategies’ other co-founder “This program really personifies what October Strategies is all about. We continually seek out the creative and different, and the effectiveness of this program demonstrates what can be done with ingenuity, dedication and a little elbow grease.” Once the Maxwell figures are sold, October Strategies will make the resulting donation to Cable Positive and begin soliciting ideas from across the industry for the next bobblehead “honoree.” Individuals interested in sounding off about the program and/or nominating potential bobbleheads of the future, can visit October Strategies’ website. Founded in 2000, October Strategies is a strategic communications and business consulting firm that provides comprehensive business strategy and counsel; conducts in-depth competitive research and analysis; and plans and executes effective communications on behalf of its clients. Dedicated to helping domestic and international clients across an array of industries achieve their business goals, October Strategies creates and implements strategies that take into account all facets of an organization and is known for its thoroughness, candor and decisive action. October Strategies is a valuable resource for advancing businesses in a wide variety of fields. For more information, see the company’s website. Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access, and influence of the communications industry to raise AIDS awareness; to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV and AIDS. Cable Positive has grown to include supporters from every major cable network, MSO, system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. For more information about Cable Positive, call 212.459.1502 or log on to www.cablepositive.org.
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The
agreeable miniature look-alikes, replete with accurate renderings
of Maxwell’s signature beard, hair, glasses, cowboy hat,
fringed jacket, blue jeans and boots, will go on sale tomorrow
morning, June 9th at 10:30 AM at Cable Positive’s booth
(#1344), and will continue to be sold that day until 5:30 PM and
throughout the rest of the show’s exhibit hours (Tuesday,
10:30 AM – 5:00 PM and Wednesday, 8:30 AM – 12:30
PM). Maxwell himself will be at the Cable Positive booth on Tuesday
at 11:30 AM for those wishing to compare the two side by side.
Each figure costs $75.00, with proceeds from each sale being donated
by October Strategies to Cable Positive.
