CONTACT: Cable Positive Thomas Dima 212.459.1605 thomas@cablepositive.org

CABLE POSITIVE GALVANIZES SOUTHERN CALIFORNIA CABLE COMMUNITY TO SUPPORT 12TH ANNUAL WORLD TEAM TENNIS ALL-STAR SMASH HITS WITH BILLIE JEAN KING AND ELTON JOHN AIDS FOUNDATION IN THE FIGHT AGAINST AIDS

Adelphia, Cox, Charter and Time Warner Providing $200,000 in Airtime

NEW YORK, NY - September 16, 2004
Cable Positive, the cable and telecommunications industry’s AIDS action organization, has galvanized the Southern California cable community partners Adelphia, Cox, Charter and Time Warner to support the 12th Annual World Team Tennis All-Star Smash Hits charity fundraiser by providing more than $200,000 in advertising and promotion support for the event, which is projected to raise some $1 million to benefit the Elton John AIDS Foundation and the National AIDS Fund. Co-hosted by Billie Jean King and Sir Elton John, the 12th annual World TeamTennis All-Star Smash Hits presented by ADT, will be held at the Bren Events Center on the campus of the University of California, Irvine. The event will be held Monday evening, October 11th at 7:00 PM.

“This is a perfect example of how positive partnerships work to fight AIDS,” said Steve Villano, President & CEO, Cable Positive. “Cable Positive work smoothly with World TeamTennis, the Elton John AIDS Foundation and the National AIDS Fund to recognize the need to promote this event to the Southern California community. Through the leadership of Southern California chapter co-chairs Craig Watson and Bob Gold, we were able to galvanize support from Adelphia, Cox, Charter and Time Warner.”

The spots promoting the event will run during the months of September and October.

“Cable Positive’s Southern California Chapter is honored to support the work of World TeamTennis, the Elton John AIDS Foundation and the National AIDS Fund in our backyard,” said Craig Watson, Vice President, Corporate Communications, Chart Communications and co-chair of Cable Positive’s Southern California Chapter. “We hope our support will increase the audience for this event and the funds raised to support local organizations.”

2004 featured players include Andre Agassi, Anna Kournikova and Andy Roddick with Billie Jean King and Elton John participating in a celebrity set to kick off a memorable evening. Past players include Andre Agassi, Pete Sampras, John McEnroe, the Jensen brothers, Monica Seles, Lindsay Davenport, Mary Pierce, Martina Navratilova, Venus Williams and Serena Williams. Over the last eleven years, the event has raised more than $5,000,000 for the Elton John AIDS Foundation.

”The support of Cable Positive and all our event partners is critical to helping us reach our goal of raising $1 million for the Elton John AIDS Foundation and the National AIDS Fund,” said WTT CEO Ilana Kloss. “Cable Positive shares our commitment to making a difference in the battle against HIV/AIDS.”

Tickets are available through Ticketmaster at 714-740-2000 or the Bren Events Center box office at 949-824-5000.

Established in 1992, the Elton John AIDS Foundation is an international non-profit organization funding prevention education and direct patient care services for men, women and children living with or at risk of HIV / AIDS. For more information, visit www.ejaf.org.

ABOUT CABLE POSITIVE
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $12 million in the fight against AIDS. For more information about Cable Positive, call 212.459.1502 or visit www.cablepositive.org.