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FUNDRAISER GOES
TO THE NET: DENVER, CO - October 10, 2001 The chapter has unveiled a temporary Web presence that provides an opportunity to bid in a Silent Auction, buy a "virtual ticket" to the performance, and learn details about "Positively Cable Aught One: The Technical Trials of Our Sweet Cablene," its 7th annual musical parody fundraiser to benefit Denver's Rainbow House and Cable Positive. The sold-out event, aiming to raise $100,000, is set for Thursday evening, October 18, at Comedy Works in Denver. The Web presence is a new feature accompanying this year's show, said Debbie Barackman, chair of the event committee. "We are trying a couple of new things incremental to the basic event," Barackman said. "We want to share the wacky fun that Positively Cable has provided Denver for the last seven years, while respectfully promoting the good work being done by Rainbow House and Cable Positive." By going to "Positively
Cable", people can get information about where the money
goes, the backgrounds of the cast, and more. "The silent auction items provide real value," said Lenny Melamedas, Silent Auction chair. "People throughout the country now have the opportunity to bid in a silent auction that previously only those attending the event could have done. It's a demonstration of real interactivity." In addition, this week event organizers are introducing "V-Tix." V-Tix stands for "virtual ticket" and allows anyone with Internet access to enjoy a cyber version of the Positively Cable experience. People will be invited by email to visit the Positively Cable section of the cablepositive.org site and click on the V-Tix link. There they will find the opportunity to request a copy of all the words to all the parody songs in the show, for a minimum contribution of $25 billable to the user's American Express card. The song parodies will be delivered via email on October 19, the day after the show. "People come to the Positively Cable show and walk away saying they never laughed so hard," said Paul Braun, who is managing the Internet initiatives. "We thought that we could, in a small way, share some of the fun with people throughout the industry while raising a little bit more money for a great cause." The Internet coordination of the web presence and the email invitations are through the kind donation of services by CableNetworkz. "We were delighted to apply the same tools and strategies we use to help cable companies extend their businesses onto the Web, to a cable industry fundraising effort for a great cause," said Marc Hertz, principal of CableNetWorkz. Money raised by Positively Cable benefits Cable Positive, the national
nonprofit organization for the cable industry's fight against HIV/AIDS,
and the Volunteers of America's Rainbow House, which provides care
for children whose lives are affected by HIV and the AIDS virus
in metro Denver. Funds raised by the show will be spent on Cable
Positive's national prevention and awareness efforts, and Rainbow
House's construction of a new infant facility for children. ABOUT CABLE POSITIVE
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