CABLE POSITIVE RELEASES LATEST PSA REEL WITH NEW PSAs FOCUSED ON YOUTH HIV PREVENTION

CONTACT: Clarice Astorga 2000 212.459.1547 clarice@cablepositive.org Nancy Schadoff 212.459.1505 nancy@cablepositive.org

MTV Real World's Judd Winick Lends His Support

NEW YORK, NY - November 17, 2000
Cable Positive, the cable and communications industry's AIDS action organization, released its latest reel of public service announcements (PSAs) in support of World AIDS Day on Friday, December 1, 2000. The reel boasts two new PSAs, one with former MTV Real Worlder, that focus specifically on youth HIV prevention.

According to Clarice Astorga, Program Manager, Cable Positive, PSA Reel #11 contains 23 different PSAs including national and generic spots, with several bilingual versions in Spanish and English. The national spots contain the National AIDS Hotline toll-free number for HIV/AIDS information and are able to be telecast anywhere in the country. Generic spots can be tagged with information for a local AIDS service organization in your community to give viewers the closest options for testing, counseling and education.

The PSA entitled Science Lesson features MTV The Real World San Francisco cast member, cartoonist and author Judd Winick. The spot deals with the mutating nature of the disease as a means to motivate young viewers to use protection and get tested. Winick's compelling delivery is enhanced with well-timed jump cuts and stylized cutaways that include drawings by the artist to reinforce key points. Produced by Chuck Jennes and directed by Peter Viola of Slate, Inc. (New York, NY), Cable Positive has chosen this PSA to be the focus of this year's World AIDS Day PSA Roadblock on Friday, December 1, 2000 at 8p.m. ET.

Don't Be Irresponsible is produced by NOOvision (Dallas, TX) by producer Joseluis Partida. A young couple is speeding down the highway without their seat belts. As things begin to heat up between the couple, the male driver is paying less and less attention to the road. The viewer is reminded through a graphic, "Don't' be irresponsible - always use a condom." The safety correlation is evident - don't drive recklessly and don't engage in sexual activity without protection.

To order PSA Reel #11 please contact Clarice Astorga at 212.459.1547 or via email at clarice@cablepositive.org.

Cable Positive is a national non-profit organization that was founded in February 1992 by three cable executives with the mission of organizing cable's resources in the fight against AIDS. Cable Positive is dedicated to unifying the talents, resources, access and influence of the communications industry to raise AIDS awareness to fund AIDS education, research and care; and to promote a more compassionate climate for people whose lives have been affected by HIV/AIDS. Cable Positive has grown to include supporters from every major cable network, MSO system, hardware manufacturer, trade association, media publication, and affiliated vendors and suppliers. For more information about Cable Positive, call 212.459.1502 or log on to our website at www.cablepositive.org.