PUBLIC SERVICE ANNOUNCEMENTS

Cable Positive uses the power of cable television to communicate important messages about HIV and AIDS through public service announcements (PSAs). Since 1992, Cable Positive has provided our cable network and systems partners with PSAs free of charge. Our PSAs have received millions of dollars of pro-bono airtime and support from our partners to ensure that cable television is a leader in the fight against HIV and AIDS.

LATINO AIDS AWARENESS CAMPAIGN

For the second year in a row Cable Positive teamed up with the Latino Commission on AIDS to support the efforts surrounding National Latino AIDS Awareness Day (NLAAD) – October 15. The new Spanish Language Campaign, under the direction of Perez includes Spanish actors Erick Elias (Polvorita), Judy Marte (Law & Order: Trial by Jury), Miss Universe 2007 Zuleyka Rivera, Lorena Rojas (Cuerpo del deseo, El), Julissa Bermudez (host of BET’s The Center), and Wilmer Valderrama (That 70’s Show). The year-long campaign focuses on the notion that it’s been 25 years since the identification of the disease, and there’s still no cure. In these spots, the celebrity activists were filmed in color against a white background. Each of them are encouraging viewers to join them in the fight, and expressing why it is important to them personally. The PSA’S also seek to eliminate the stigma and taboos of discussing HIV among Latinos. The 2nd spot directly addresses the notion of safe sex and using a condom.

Tired (men)

español (1.1mb)

Tired (english)

english (1.1mb)

Tired (women)

español (1.1mb)

Tired (young)

español (1.1mb)

These along with individual PSA’s from each of the talent are available for broadcasting. Order yours today by contacting Thomas Henning at 212.459.1606 or thenning@cablepositive.org.

Salud es Vida…¡Entérate!

In addition to our Join the Fight Campaign, Cable Positive is also pleased to announce a partnership with Univision Communication and the Kaiser Family Foundation’s own health education campaign entitled, “Salud es Vida…¡Entérate!” an initiative promoting healthy lifestyles and encouraging the early detection and aggressive management of chronic health conditions affecting Hispanics. With this partnership we are able to provide you with Univision’s content that includes a bi-lingual brochure, and links to view their various Public Service Announcements which you can access below: